Startup brand Zaggora has recorded over 200,000 Facebook fans since launching in July 2011. The company makes Hotpants and other products that help them lose weight (2 jean sizes in 2 weeks) with thousands of women posting on their Facebook page every week about their weight loss results.
Since launching zaggora.com, the company has recorded over 2 million unique visits and has sold over 400,000 products to women in 110 countries around the world with their social presence driving sales. The company is a pioneer in social commerce, using Facebook and twitter to drive word of mouth recommendation, and sales to Zaggora.com
The Zaggora concept is focused on using a specially developed Celu-Lite fabric technology to increase the user's natural body temperature during exercise. In turn, the body starts working harder, resulting in increased metabolism and greater calorie burn, whilst reducing cellulite and boosting weight loss.
Zaggora launched its first product, Zaggora Hotpants, with huge success in July 2011, selling a pair every minute in their first 10 weeks of launching via Zaggora.com. Zaggora uses social proof on both Facebook and Twitter to prove that its clothing works, with many women posting every hour on its Facebook page about their weight loss and reduced cellulite results.
Recent studies by Brighton University Chelsea School of Sports Science revealed that Zaggora products increase weight loss by 4x during a 30 minute exercise session compared with women doing the same exercise in normal gym clothing. The studies also revealed that energy expenditure increased after exercise by 6%, as well as lifting the core body temperature by an average of 18%, resulting in an increased metabolic rate, thereby burning more calories and weight loss.
Following the success of the lower body products, Zaggora is soon to launch new products for women and men, targeting upper body areas that use similar technology to increase the effectiveness of exercise and weight loss. Zaggora will also introduce a body care range in the summer 2012.
Zaggora Founder Dessi Bell says 'We're overwhelmed with the response we've had from real women all over the world. Whilst it's great to have such a great sales rate so early in our business, we're more focused on the communication with our customers and brand advocates on Facebook and twitter. We're really focused on growing this over the next few months and it would be amazing if we could double the community size again!'
Zaggora products are available from http://www.zag women's jackets gora.com and prices start from ?44.99 ($70.00).
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